eChoupal

ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

ITC的农业事业部，印度最大的农产品出口国之一，也未曾想到的电子集市作为一种更高效的供应链，旨在可持续地在世界各地提供价值给客户。

该电子集市模型已经被专门用来对付印度农业的独特功能，其特点是分散的养殖场，基础设施薄弱和众多中介机构，以及其他的参与所带来的挑战。